Social Media Has Changed The Landscape Of The Media...

Social media has changed the landscape of the media environment, and the way millions go about obtaining their news. Technology has now made it possible to speak to a large amount of people at one time. With a proliferation of new technologies social media platforms are uniquely positioned to capitalize on the communication aspect of social media, which makes it exceptionally influential. Many of us are familiar with the term social media, have used social media, but could not readily define what exactly social media is. For the purpose of this paper we will use the definition laid out by Murphy, Hill, dean, and they tell us, â€Å"Social media is the collection of websites and web-based systems that allow for mass interaction, conversation, and sharing among members of a network† (2014, p. 2). Social media is a recent phenomenon with the first widely used mass Social Media platform being Myspace. Today we recognize Myspace as outdated, but it laid the groundwork for the so cial media explosion. In its place we have a myriad of options including Facebook, Twitter, YouTube, Reddit, Pinterest, etc. Social media has led to new behaviors in obtaining news, and this trend seems to be growing rapidly amongst the younger generations. In a 2014 study The American Press institute commissioned a survey and found 4 in 10 adults report getting their news in the previous week through social media. Of that study 7 in 10 adults under the age 30 say they obtained news through social mediaShow MoreRelatedSocial Media as a Business Tool1762 Words   |  7 Pagesï » ¿Social Media as a Business Tool: In the digital age that is a major characteristic of the modern society, people are increasingly using social media as the major means of communication. Social media is used for communication because people have continued to leave conventional media in favor of the new revolution in communication. 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